Five New Year’s Resolutions for the CMO

I had lunch recently with a VP of Marketing. He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective.  I listened to him, thinking that he was hitting on many of the points I would have made if I were in his shoes.  When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?”  His body language said it all – a roll of the eyes and a sigh. Then he said, “He’s a good guy overall, […]

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Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two)

There is a lot of confusion about the role of marketing automation software as it relates to marketing processes. In part two of Software Advice’s whiteboard session with Annuitas Group CEO and Marketing Automation Institute Executive Director, Carlos Hidalgo, we discuss how marketing automation technology is not the complete answer to all your demand generation and lead management needs. Rather, it provides a critical piece of your demand generation strategy and lead management process. View Part Two of the Whiteboard Session Now.

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The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year

The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year Carlos Hidalgo Recognized in Third Annual Sales Lead Management Association’s List of Leaders   Grand Rapids, MI – December 13, 2011 – The Annuitas Group, a recognized leader in lead management process consulting, today announced that Carlos Hidalgo, co-founder and CEO, was named for the third consecutive in the Sales Lead Management Association’s (SLMA) 2010 50 Most Influential People in Sales Lead Management list.  The SLMA annual poll is voted on by peers and colleagues, and recognizes leaders who are paving […]

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Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management

Demand generation and lead management are two terms that companies should be fairly familiar with, but it turns out there is quite a bit of confusion around the two.  Software Advice, a site that offers reviews of marketing automation solutions, recently hosted this two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute to explain the difference and how companies can make sure they develop successful programs for both. View Part One of the Whiteboard Session Now.

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If It’s Too Good To Be True…

About 15-years ago, I was at lunch with a guy who told me that within weeks I could be making in one month what I was currently making annually.  He proceeded to tell me that he was making $70,000 per month through a new multi-level marketing company and that I had an opportunity to get in on the ground floor.  He continued, telling me that this was the easiest money I would ever make. In fact if I took advantage of this opportunity, I wouldn’t even feel like I was working.  Then our conversation came to a screeching halt when […]

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