Our Unique Perspective
Great content and engaging speakers are essential to delivering a successful conference, webinar or sales event. ANNUITAS executives have a unique perspective on B2B marketing, offering years of experience in Transforming Demand Generation for large enterprise organizations.
Strategic Vision, Practical Methods
Our Executive Team brings both strategic vision and practical methods to your audience, inspiring them and providing the tools to transform their organizations post event.
Adam B. Needles
Chief Executive Officer and Principal
Adam has literally written the book on Demand Process Transformation — Balancing the Demand Equation Adam has most recently presented at the events including the Industrial Marketing Digital Summit, TAG (Technology Association of Georgia), B2BCamp, Silverpop University, Marketo Roadshows, Dreamforce, Sales 2.0, Online Marketing Summit and the B2B Marketing Forum in Amsterdam.
B2B Marketing ◦ Demand Generation Strategy ◦ Demand Process ◦ Marketing Automation
Jennifer L. Harmel
Executive Vice President, Demand Process Strategy Practice and Principal
Jennifer speaks to global audiences focusing on her experience building and executing Demand Generation Strategy practices. Jennifer most recently presented at Content Marketing World in Cleveland and on webinars for BrightTalk and other media organizations.
Demand Generation Strategy ◦ Content Marketing ◦ Demand Process ◦ B2B Marketing
Chief Revenue Officer
Driven by the philosophy of “Nothing Great Was Ever Achieved Without Enthusiasm,” Lauren embraces many passions beyond marketing – marathon junkie, philanthropist, tequila and whisky lover and food epicurean. Throughout her 20+ year B2B marketing career, Lauren has been a frequent speaker with engagements at MarketingProfs B2B Conference & Virtual Conference, the Marketing Sherpa B2B Conference and other industry-leading B2B events. In addition to the ANNUITAS blog, you can also read Lauren’s work at her marketing blog, LaurenOnDemand.
B2B Marketing ◦ Demand Generation Strategy ◦ Digital Marketing ◦ Sales + Marketing Alignment ◦ Customer Acquisition + Retention
Vice President, Strategic Content
Jason is widely recognized for his award-winning content marketing, his knowledge of account based marketing, and his Demand Generation skills. Jason has most recently presented at Content Marketing World, Online Marketing Summit, the Marketo User Summit, Dreamforce, Online Marketing Institute and countless webinars on B2B marketing for industry leaders like Marketo, Eloqua, Demandbase, BrightTalk and more.
Content Marketing ◦ Account-based Marketing ◦ Marketing Technology ◦ Demand Generation Strategy
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Your ANNUITAS Team