Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management

Demand generation and lead management are two terms that companies should be fairly familiar with, but it turns out there is quite a bit of confusion around the two.  Software Advice, a site that offers reviews of marketing automation solutions, recently hosted this two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute to explain the difference and how companies can make sure they develop successful programs for both.

View Part One of the Whiteboard Session Now.