Senior Marketing Automation Architect – Marketo

Role:

As a member of the ANNUITAS Technology team you will work with a group of marketing automation experts focused on delivering end-to-end demand generation programs for their clients. Together you and a senior member of our team will implement and execute various demand generation programs that make up an overall Demand Process.

As a Senior Marketing Automation Architect, your responsibilities are:

  • Collaborating with key internal stakeholders and external stakeholders (Campaign Op/Technology, Field Marketing, Sales, Services, & support) to implement automation for marketing campaigns and programs within Marketo
  • Implementing all facets of the Marketo platform including lead scoring, lead nurturing, automation, progressive profiling, revenue models, Programs and Events, RCA, Sales Insight, webinar connectors and more, based on the ANNUITAS methodology
  • Ensuring proactive account management
  • Managing timelines and expectations to ensure client programs are completed on-time and within budget
  • Communicating with clients to manage expectations, deliverables and modifications to their existing CRM and Marketing Automation Platform
  • Develop and maintain a clear understanding of the ANNUITAS methodology
  • Documenting requirements regarding business needs and translating them appropriately into technical specifications
  • Serving as marketing automation / technology trusted advisor to assigned ANNUITAS clients and internal ANNUITAS resources

Qualifications:

  • Bachelor’s Degree
    • Marketing, Finance or Computer Science preferred
  • Minimum of 3 years administering Marketo as Marketing Automation solution
    • Proof of MCE certification required
    • Includes work experience implementing full cycle projects including requirements gathering, design, development, testing and support
  • Intermediate expertise with CRM such as Salesforce and Microsoft Dynamics – SFDC preferred
  • Must possess outstanding interpersonal and team skills with a track record of developing positive working relationships
  • Deep understanding of Marketing and Sales processes for enterprise companies
  • Excellent English communication, both written and verbal
  • Strong project management and organizational skills, focused on results
  • Strong understanding of marketing processes including campaign execution, Q&A testing and conversion measurement
  • Demonstrate resourcefulness, motivation, initiative and support skills
  • Comfortable working in a fast-paced environment with minimal guidance
  • Ability and willingness to travel up to 30% and based out of our Atlanta headquarters

Preferred:

  • Marketo Champion
  • Certified Salesforce Administrator
  • Working knowledge of HTML, JavaScript, SQL, Dreamweaver, Photoshop
  • Agency + client side experience

About ANNUITAS:

ANNUITAS is a B2B Demand Strategy firm designed to help enterprise organizations Transform Demand Generation℠. We are a team of passionate B2B marketers, technologists and Strategists that thrive on helping clients drive more revenue through an integrated and holistic Demand Generation Strategy, encompassing core components to deliver perpetual revenue.

ANNUITAS clients span the globe including top manufacturing, technology, media and financial services organizations. We work with our clients just as we work with our team, to build a strategic plan seeking input and feedback throughout the process. Great strategy does not happen without shared insights and a team environment. ANNUITAS delivers both.

Please send your resume(PDF) to jobs@annuitas.com