In Defense of the Funnel

The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.”  Needless to say this was fuel for quite a bit of conversation in the days that followed.  And since then many have jumped on the “death to the funnel” bandwagon.  The last salvo came from Tony Zambito, Founder and Principal of Buyerology, in his article Slow Death of the Funnel: Why Buyer Choice Matters to Revenue.  In both the instances cited above, as well as in […]

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2012 Resolutions for the B2B Marketer

Well here we are.  2011 is history, and we embark on another year.  At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true.  Instead, I have chosen to produce a list of resolutions for this New Year.  These resolutions are not mine alone.  They stem from discussions I’ve had with marketers over the past year.  Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. Resolution #1:  Don’t be Self-Centered […]

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Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two)

There is a lot of confusion about the role of marketing automation software as it relates to marketing processes. In part two of Software Advice’s whiteboard session with Annuitas Group CEO and Marketing Automation Institute Executive Director, Carlos Hidalgo, we discuss how marketing automation technology is not the complete answer to all your demand generation and lead management needs. Rather, it provides a critical piece of your demand generation strategy and lead management process. View Part Two of the Whiteboard Session Now.

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Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management

Demand generation and lead management are two terms that companies should be fairly familiar with, but it turns out there is quite a bit of confusion around the two.  Software Advice, a site that offers reviews of marketing automation solutions, recently hosted this two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute to explain the difference and how companies can make sure they develop successful programs for both. View Part One of the Whiteboard Session Now.

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If It’s Too Good To Be True…

About 15-years ago, I was at lunch with a guy who told me that within weeks I could be making in one month what I was currently making annually.  He proceeded to tell me that he was making $70,000 per month through a new multi-level marketing company and that I had an opportunity to get in on the ground floor.  He continued, telling me that this was the easiest money I would ever make. In fact if I took advantage of this opportunity, I wouldn’t even feel like I was working.  Then our conversation came to a screeching halt when […]

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