Many email deliverability problems can be traced to issues with your customer and prospect data. From improper form-fills to faulty salesperson entry, you need to identify issues with your data and implement a plan to ensure that your data integrity is preserved.
List and Data Contact Strategy
The ANNUITAS List and Contact Data Strategy goes beyond cleaning, appending and deduping your data. Bad data can impact the performance of your programs in a number of ways, from segmentation and targeting to negatively impacting your email deliverability. ANNUITAS helps our clients develop clear standards and practices for both the capture and the maintenance of the data in your customer and prospect database.