Adam Needles Appointed CEO of ANNUITAS

Atlanta, GA – February 16, 2017 – ANNUITAS, Inc., a leader in Perpetual Demand Generation and a member of the Inc. 5000 list in both 2015 and 2016, today announced the appointment of Adam Needles as the company’s new Chief Executive Officer.

Carlos Hidalgo, the company’s current CEO, will be leaving the company at the end of February. He will continue to serve as a member of the company’s board of directors.

“The leadership that Adam has exhibited, his vision for Perpetual Demand Generation and his leading Demand Process Transformation for ANNUITAS clients, make him the right fit to lead the company into its next stage of growth,” said Hidalgo. “ I am excited to see Adam lead the organization and see ANNUITAS and its clients continue to thrive.”

Needles has spent the past four and a half years serving as Chief Strategy Officer and is the architect of the company’s core Demand Process methodology. He is an expert in helping companies build buyer-driven Perpetual Demand Generation Programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

“ANNUITAS delivers unique value in the marketplace. Through Perpetual Demand Generation, our clients are able to establish a direct link between marketing investments and revenue outcomes – and build demand programs that are
overwhelming ROI-positive. In fact, ANNUITAS clients with mature, optimized Perpetual Demand Generation Programs deliver lead-to-revenue results that are 4-10X industry averages,” said Needles. “In my new role, I’m excited to lead the next stage of growth for ANNUITAS and for its clients.”

Prior to joining ANNUITAS, Needles was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency, where he authored the book Balancing the Demand Equation. Before that, he was the Director of Field Marketing and B2B Marketing Evangelist at Atlanta-based Silverpop, a marketing automation company acquired by IBM in 2014. Prior to Silverpop, Needles spent four and a half years as the Vice President of Development and Marketing for technology industry analysis firm The 451 Group.

Needles holds an MBA from the Center for Brand and Product Management at the University of Wisconsin – Madison and a BSFS from the School of Foreign Service at Georgetown University.

ANNUITAS is a Perpetual Demand Generation innovator – helping marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Leveraging its ANNUITAS Demand Process℠ methodology, the company’s clients with mature, optimized Perpetual Demand Generation Programs deliver lead-to-revenue results that are 4-10X industry averages.