Managing Change in Demand Generation Transformation

How to Manage Change When Becoming More Buyer-Centric

Setting Accurate Expectations When Transforming Demand Generation

The buying landscape has changed, and so must B2B Enterprise Demand Generation. However, change management and transformation within any organization is tough as people tend to cling to the status quo. We’ve put together some videos and a brief article to share some best practices.

Change Management and Demand Generation Strategy will help you understand:

  • How buyers have changed, and how to adjust
  • Pivoting the organization to meet the buyers’ needs
  • Fostering alignment through collaborative Demand Generation Strategy

Effective change management is just as much about change as it is about managing your organization’s expectations. By following these best practices, you’ll be able to more successfully gain buy-in from the stakeholders who will make or break your Demand Generation efforts.