How to Manage Change in Today’s Evolving B2B Marketing Landscape
Identifying Barriers and Opportunities to Improve Alignment and Demand Generation
Now that consumers have limitless information and new ways to obtain it, tactical mass marketing no longer has the effect it once did. Today, marketers must take a strategic approach to align people, content, lead management process, technology and data around target buyers in order to drive measurable results.
In Change Management: Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, you will learn how to:
● Adjust to the new B2B buying process
● Identify barriers to change within your organization
● Overcome those barriers to inspire alignment and buy-in across all departments
The key behind any successful organization is the ability and the willingness to change. The buyer’s disruption has left us little choice and as Forrester so accurately stated – “Its time for B2B CMOs to Evolve or Move On.”