Key Demand Generation Metrics
How to Tell if Your Demand Generation Program is Working and Successful
“Big data” seems to be getting larger by the day. However, marketers are misguided if they believe all data is created equal. We must take a more structured approach to Demand Generation analytics in order to further optimize programs and show results.
Download The Demand Generation KPIs that You Need to Monitor as it discusses:
● Content and channel performance
● Lead management performance
● Revenue performance
So what is the key to better Demand Generation analytics? How can we better close the loop between content/channel interactions and opportunities to make better decisions about our Demand Generation Optimization? We must take a different approach, a more structured approach to Demand Generation analytics.