The ANNUITAS Demand Generation Glossary

Demand Generation Terms You Should Know

KPIs and Other Terminology Used in Strategic and Perpetual Demand Generation Programs

With Demand Generation constantly evolving, it is more important than ever to stay up-to-date on the techniques, terminology, and KPIs that matter. The following glossary includes terms being used on the cutting edge of Demand Generation, as well as metrics your CEO will want to see.

The ANNUITAS Demand Generation Glossary will:

      Define metrics critical to modern Demand Generation

      Explain core Demand Generation frameworks and models

      Outline Demand Generation stages that bring clarity to marketing and sales