Revenue is Everyone’s Responsibility
How to Work with Sales to Drive Profitable Demand Generation
Strategic Demand Generation is about building sustainable revenue and maximizing customer lifetime value. That means working with not only sales, but other departments as well. To help you not only gain buy-in from sales but also achieve greater results, we’ve provided this checklist.
Download 10 Things the Chief Sales Officer Needs to Know about Demand Generation to learn:
● What it takes to build sustainable revenue
● How the buying approach has changed
● Tips for engaging your buyers more effectively
Most B2B Enterprises have trouble shifting from a tactical approach to a strategic one. A clear, defined Demand Generation strategy is what changes marketing from a cost center to a revenue center. We hope these 10 Things help the CSO drive strategic change in Demand Generation.