Avoid These ABM Pitfalls in Your Demand Generation Strategy
Learn How ABM Can Support Demand Generation Instead of Work Against It
Account-Based Marketing (ABM) has been gaining popularity lately, and it’s important to understand how it fits in with strategic Demand Generation. The most effective ABM programs take a strong Demand Generation strategy and build upon it by folding ABM tactics within as opposed to doing ABM in isolation.
Four Problems with Account-Based Marketing discusses:
● Bolstering both your inbound and outbound efforts with ABM
● Preventing ABM from alienating prospects and customers
● Folding account-based considerations within an all-encompassing Demand Generation strategy
While there are merits to some of the principals of ABM, B2B marketers need to proceed with caution. Account-Based Marketing should not be treated as a strategy in and of itself. Rather, it should be considered as an approach that can be applied to your Demand Generation strategy.