Manage Your Marketing Technology Instead of It Managing You
Put Strategy Before Technology to Drive Demand Generation Results
The number of marketing technologies that exist today make it tempting to let these solutions dictate strategy. However, by failing to define a buyer-centric strategy before implementing a new marketing technology, B2B marketers often fall short of their goals.
Download Marketing Technology and its Role in Demand Generation Strategy for answers to key questions around:
● Preventing the marketing technology stack from dictating strategy
● Managing and analyzing the data from your marketing stack
● IT and Marketing alignment – who owns what?