Adam B. Needles is CEO and co-founder of ANNUITAS, Inc., the leading research and consulting firm specialized in transforming go‑to‑market (GTM) execution. He is also co-author of the Chief Growth Officer’s Handbook. He previously spent four and a half years as Chief Strategy Officer of ANNUITAS and is the principal architect of the company’s ANNUITAS Demand Process™ and ANNUITAS Converged Growth OS™ methodologies.
Adam empowers marketing and sales leaders to operationalize go‑to‑market programs around customer lifecycles through a Perpetual Growth Engine model — orchestrating customer engagement and delivering lift to pipelines, both pre- and post-sale.
Prior to joining ANNUITAS, Adam was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency, where he authored the book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. Before that, he was the Director of Field Marketing and B2B Marketing Evangelist at Atlanta-based Silverpop, a marketing automation company acquired by IBM in 2014. Prior to Silverpop, Needles spent four and a half years as the head of marketing for technology industry analysis firm The 451 Group (acquired by S&P).
Adam holds an MBA from the Center for Brand and Product Management at the University of Wisconsin–Madison and a BSFS from the School of Foreign Service at Georgetown University.
